The Capstone Group's Blog

November 16, 2009

Learning from the Planet’s Teachers

Filed under: Communication, Technology — thecapstonegrp @ 2:13 pm

Consider Velcro, passive cooling and Speedo’s Fastskin FSII swimsuits. What do these items have in common? Give up? All were inspired by the natural world. In fact, so many recent inventions have occurred from observing how nature operates that a new term has been coined. Biomimicry is literally the science and art of emulating nature’s best biological aspects to solve human problems.

For example, George de Mestral noted how burrs stuck tenaciously to his dog’s fur. Using a microscope, he observed that the tiny hooks on the end of the burr’s spines caught anything with a loop – such as clothing, hair or animal fur. The result was his two-part Velcro fastener system.

Termite TowerAnd, African tower-building termites helped teach us about passive cooling. These insects construct their mounds to maintain a constant temperature by continuously opening and closing vents, allowing cooler air to be drawn in from open lower sections while hot air escapes through chimneys. An example of this stack ventilation system is employed by a wastewater treatment facility in Carlsbad, CA.

How to reduce our dependence on fossil fuels is another lesson we can learn from nature. As the Biomimicry Institute notes (http://www.biomimicryinstitute.org/), “One of the best ways to reduce reliance on fossil fuels is to achieve more efficient use of the energy we do consume. Inspired by the evolved ability of shark’s skin to reduce drag by manipulating the boundary layer flow as the fish swims, researchers are developing coatings for ship’s hulls, submarines, aircraft fuselage, and even swimwear for humans. Based on the varying shape and texture of shark’s skin over its body, Speedo’s Fastskin FSII swimsuits made their appearance at the Beijing Olympics and may have helped US swimmer Michael Phelps to his record eight gold medals in that competition, and the rest of the team as well.”

And, perhaps, green plants can ultimately teach us about how to make clean fuel using sunlight to split water into hydrogen and oxygen, much like they use chlorophyll to convert sunlight, water and carbon dioxide into carbohydrates and oxygen. If we could master this process, we could make hydrogen fuel cells an efficient way to create and store energy applicable in home and industrial systems.

Everyday, scientists and inventors are exploring new ways to improve our world through biomimicry. Non-toxic adhesives inspired by geckos, resistance-free antibiotics inspired by red seaweed and improved wind turbine blades mimicking the flippers of humpback whales are just a few examples. If you pay attention, you can see biomimetically inspired products in nearly every corner of the marketplace, from medicine to transportation.

According to the advocates and practitioners studied by the Biomimicry Institute, the greatest potential impacts for this emerging field, however, is in changing the way we think about our man-made environment—not only in designing individual building products, but in conceiving of entire communities as biomimetic systems, not to mention businesses, government bodies and other “systems.” Now that’s something to anticipate!

photo courtesy of jonrawlinson, used under this Creative Commons license

www.thecapstonegrp.com

October 28, 2009

A Potpourri of Links to Educate, Amuse or Fatten Your Wallet

Filed under: Communication, Technology — thecapstonegrp @ 1:44 pm

I’m of a certain age and, perhaps, like you, remember days before the Internet – when, if I wanted to know something, I’d look it up in some type of bound volume, make a call or perhaps ask a friend.

purple_pencils_mousepad-p144984567776149804td22_210

Art by Sarah Sammis

No more. Now, I “google” everything.  And, I mean everything! I haven’t phoned anyone to request information or opened a dictionary in years.

My behavior got me to wondering how many websites there are and naturally, I googled to find out. According to www.answer.com, there are more than 109.5 million sites, consisting of at least 25 billion pages. Wow!

I thought it might be fun to highlight a few of the sites I use regularly, as well as some that have been recommended to me. (Particular thanks to John Cox of SourceSolution for his suggestions.) I’m not going to mention common online retailer or auction houses like Amazon and eBay or obvious choices like Craigslist, Wikipedia, Expedia or WebMD. Here’s my list, in alphabetical order, for lack of some more clever way of organizing this material:

http://cdfdata.fire.ca.gov/incidents/incidents_current – Those of us living in California understand the danger we face from wildfires. This site is updated frequently and links to more detailed information about any current fire. It’s one of those sites we hope we never have to refer to, but know we will

www.etsy.com – Etsy is a community of buyers and sellers of handmade items from more than 150 countries. If you’re looking for a unique gift or an outlet for your handcrafts, this site is for you.

www.familysearch.org – Are you working on your family tree or trying to find out more about a particular ancestor? FamilySearch is a service provided by The Church of Jesus Christ of Latter-day Saints and is the largest genealogy organization in the world.

http://flightaware.com – Wondering whether it’s time to leave for the airport to pick up someone? This is my favorite site for tracking where any plane is at any point in time. FlightAware provides live flight data, airport information, weather maps, flight planning, and navigation charts for U.S. flights. In the 24 hours prior to this post, FlightAware tracked 43,521 arrivals.

www.hubspot.com – Go here for cool SEO. HubSpot® is an inbound marketing system to help your small or medium sized business get found on the Internet by the right prospects and convert more of them into leads and customers for maximum marketing ROI.

www.infoworld.com – If you write about or are interested in IT topics, this blog and news site is very useful. Recent articles that caught my eye included a review of Windows 7, the future of mainframes in data centers, and how private clouds are gaining traction.

http://www.kayak.com – For travel and monitoring trends in pricing, nothing beats this site. KAYAK lets you compare options, and when you find something that fits your budget and tastes, you book it where you want: at the airline site, from the hotel, or from a travel agent. It’s completely free and different from most travel sites because they don’t actually sell plane tickets, hotel rooms, or anything else.

www.marketingsherpa.com – This organization researches what works in marketing via exclusive case studies, surveys, results data analysis and lab tests. Then they publish what they learn so their community of marketers and weekly readers can improve their results and train their teams. One recent “how to” covered reformatting, reusing and recycling strategies to stretch marketing content.

http://www.sandiegozoo.org/pandacam – Ok, I admit it. From the birth of Hua Mei, the first baby panda born in the U.S., I have been addicted to pandacam. With a new baby in the den, and about to get a name, I’m as hooked as ever.

http://tinyurl.com – I began to see tiny URLs and wondered how they were created. Googling, of course, led me to this site. By entering in a URL in the text field provided, a tiny (short) version is created that will not break in email postings and never expires.

www.travelzoo.com – Another travel site that publishes offers from more than 600 advertisers and highlights the best deals anywhere!

http://www.youngestround.blogspot.com – Want to follow a real-life adventure story? Jessica Watson left her home in Australia last week and is attempting to become the youngest person to sail solo, nonstop and unassisted around the world.

www.zazzle.com – Like Etsy, Zazzle makes quality custom products, designed by “you.” Through its innovative on-demand retail and technology platform, users can instantly create, customize to fit their personal style, purchase and sell a near infinite array of products online. As an example, check out more of Sarah’s art: http://www.zazzle.com/pussreboots.

Do you have a favorite site that educates, amuses, or fattens your wallet? Post a comment and tell us about it.

www.thecapstonegrp.com

July 29, 2009

All ATwitter?

Filed under: Communication, Technology — thecapstonegrp @ 1:40 pm

What good are 140 characters? Well, yesterday, they were enough to tell me that a new little member had joined our family. Welcome to the world Kayley Robin! Who would have imagined just a year or two ago that this microblogging service would change (again) how we interact as friends, family, colleagues, and perfect strangers?

Like all new forms of communication, this one has its early and enthusiastic adopters, while others scratch their heads and wonder what the heck a “tweet” is – or ponder just how (and how much) to get on board.

Social networking is the new buzz phrase on any marketing job posting. Recently, according to Bloomberg News, Best Buy Co., the world’s largest electronics retailer launched a customer-service team that will use Twitter Inc. to answer questions about products to help increase sales. Those seeking to join the team are required to have a Twitter account with 250 followers. Amazing!

And, yet, more than two-of three adults (69%) surveyed by a LinkedIn Research Network/Harris Poll and reported in the LA Times said they didn’t know enough about Twitter to comment on it. The minority of consumers who actually knew about Twitter were split on its effectiveness. Some said the short-messaging service would grow, and an equal number of respondents said it was just for kids. The remaining 8% are apparently too cool for the tweets, saying that Twitter is old news and that it’s time to find the next big thing.

Where do you stand on Twitter? Are you like a former colleague and now cyberpal of mine who writes on his Facebook page that “Notwithstanding the scattered stories I keep reading about businesses building their brands through Twitter — I’m still on the fence about its long term usefulness amid so many competing social networking applications all vying for my attention. Twitter in particular is turning into a real information overload pest. I feel I’m already at a saturation point and I’m a newbie. How much can a single brain take? It makes me long for the days of smoke signals and Western Union telegrams. One of the greatest improvements of recent times may have been the conversion from land-line to all wireless communications — but in no way did I believe this “change-over” would become an anchor weighing me down. On some days I want to replicate what you see in that Corona beer commercial — that is, to chuck my vibrating wireless into the ocean — spinning it with finesse like a rock skipping over water…”

Do you find yourself in a similar state of confusion? Or are you tweeting Twitter’s praises. Let me know.

www.thecapstonegrp.com

June 24, 2009

Head in a cloud?

Filed under: Technology — thecapstonegrp @ 6:34 pm

Late last year, a client asked me to write an article about “cloud computing,” an emerging technology. As I noted in the piece, cloud computing, not even on the radar screen a few years ago, is now a fast-growing trend. All the major players from Amazon and Google to IBM, Dell, and Hewlett-Packard (HP) are jumping on the bandwagon and creating a vision of how and where they’re going to play in this new arena. Even drug companies, such as Pfizer, Eli Lilly & Co., Johnson & Johnson, and Genentech, which have a reputation for sometimes being behind the technology curve, are involved in pilot projects, according to Rick Mullin of Chemical & Engineering News

What exactly is a cloud? Its name comes from the cloud symbol on a network designer’s flowchart, indicating that a packet of information is being sent through the Internet. As BusinessWeek online suggests, “cloud computing” can include both software as a service (think Salesforce.com), as well as storage and server capacity, delivered over the Internet, on demand, from massive data centers.

This sounds pretty intriguing, doesn’t it? No more servers to maintain and upgrade; software available at the click of a mouse. No more IT headaches.

Not so fast. Don’t get me wrong. The “cloud” has enormous positive implications and will surely change the way we think about and use traditional IT. Before jumping in with both feet, though, it seems to me that potential adopters need to think about a couple of things.

Your data – all that valuable information about customers and your business – will be stored on a huge computer, somewhere else. Where is the somewhere? Is it in a foreign country? Is it in Silicon Valley on a fault line? Are there redundant back-up sites? What happens if a terrorist or a plain old natural disaster compromises the Internet for an extended period of time? Is the data safe and protected? Who owns this big processing machine? If it were to go bankrupt or be acquired by another company, what’s the process for getting your data back?

Tough questions like these require some serious risk assessment.

www.thecapstonegrp.com

Theme: Silver is the New Black. Blog at WordPress.com.

Follow

Get every new post delivered to your Inbox.